Overview
KL Scott & Associates, a public sector consulting firm, needed to revitalize their brand and digital presence. As UX/UI designers and brand strategists, our task was to lead a complete rebrand—including a new logo, a refined visual identity, and a full website redesign. The goal was to create a brand system that felt modern, professional, and aligned with the evolving landscape of government consulting.
Goals
Reinvent the brand identity to reflect professionalism, trust, and innovation
Redesign and modernize the website with a streamlined user experience
Reimagine the company logo to align with current design and accessibility standards
Create a cohesive system that strengthens the brand’s presence across all digital touchpoints
Figma | Illustrator | Photoshop | WordPress
Researched competitors
Created logos in Figma/Illustrator
Reworked images in Photoshop
Redesigned website using WordPress
Research
We began with a deep dive into the consulting space, analyzing leading firms like Slalom, Boston Consulting Group, and others known for strong brand positioning and digital presence. This competitive analysis helped us understand how modern consulting brands balance authority with approachability.
In parallel, we examined current branding and web design trends—from typography and color systems to layout patterns and accessibility best practices. We also reviewed successful B2B websites to benchmark intuitive navigation, clear value propositions, and strong visual hierarchy.
Color System Redesign
To bring more depth and personality to the brand, we redefined the primary color palette and introduced secondary and accent colors. The updated scheme remains grounded in trust and professionalism, while the accent colors add energy and versatility across digital and print materials. These enhancements also helped increase contrast and meet accessibility standards.
Logo Modernization
We approached the logo redesign with care—aiming to preserve the integrity and tone of the original while giving it a fresh, modern feel. The updated mark features simplified forms and refined typography that align with current design trends. We also optimized it for digital scalability and accessibility, ensuring it renders cleanly across various devices and screen sizes.
Website Revamp
We revamped the KL Scott & Associates website to create a faster, more accessible, and user-friendly experience. The previous site was slow, visually inconsistent, and prone to glitches, making it difficult for users to navigate and engage with. Our redesign focused on improving layout structure, content hierarchy, and visual clarity, while also implementing accessibility best practices to ensure the site is inclusive and easy to use for all visitors. The result is a modern, responsive website that better reflects the professionalism and credibility of the KL Scott brand.